GŪD Essence was born out of a calling —not just to heal, but to disrupt. Jasmine Johnson, a Black woman navigating the intersections of culture, wellness, and entrepreneurship, saw the gap. She lived the gap. And with a deep sense of purpose, she built GŪD Essence to close it —for herself, for her family, and for every legacy left out of the green rush. The brand was born from a vision to bring healing and empowerment, especially to those historically excluded from the cannabis industry.

GŪD Essence is a return to balance —in wellness, community and culture. Rooted in the sacred power of cannabis, we nurture the body and mind, while empowering the communities of color. We’re not here to sell a high. We’re here to awaken, to restore, and to give back —to the people and places that shaped us.

At GŪD Essence, we cultivate and curate premium cannabis and hemp-derived wellness products with integrity —delivering culturally rooted experiences that educate, inspire, and connect. We build pathways into the cannabis economy through workforce development, research, and advocacy, while centering the community in every decision —from sourcing to storytelling to social impact.

At GŪD Essence, we envision a future where cannabis serves as a source of wellness, equity, and economic power for communities of color. We aspire to become a cultural movement in redefining the cannabis industry in Florida —where healing is holistic, opportunity is shared, and our roots are honored alongside our growth.