Cannabis 101: The Blog
Stay up to date with the latest GŪD news, industry updates, and expert insights on all things cannabis.
GŪD Essence Founder Jasmine Johnson Featured in Rolling Out
A proud milestone for cannabis wellness in Florida — GŪD Essence founder Jasmine Johnson featured in Rolling Out magazine.
How Much Is an Ounce of Weed?
A comprehensive guide to cannabis pricing — understand what affects the cost of an ounce and how to make informed purchasing decisions.
GŪD Essence Launches Holiday Toy Drive
GŪD Essence Clearwater launches a holiday toy drive, giving back to the community during the holiday season.
The Economics of Cannabis Delays
Why Black entrepreneurs pay the price for regulatory inaction — the hidden costs of cannabis licensing delays.
Painting the Whole Picture: The GŪD Ecosystem
The GŪD Ecosystem goes beyond dispensaries — from cultivation to community, here's the full picture.
GŪD Essence Featured in The Guardian
GŪD Essence featured in The Guardian's coverage of the federal hemp ban and its impact on cannabis businesses.
GŪD Essence CEO Recognized by Apogee Awards
Jasmine Johnson recognized by the Apogee Awards for her leadership in cannabis — as featured in MMJ Daily.
Jasmine Johnson in The Guardian
GŪD Essence founder Jasmine Johnson featured in The Guardian, discussing cannabis equity and the GŪD vision.
How "Marijuana" and "Hemp" Shaped the Way We Shop
The words we use for cannabis have shaped consumer behavior, market access, and industry innovation in ways most people don't realize.
Inside GŪD Essence: The New Black Woman-Owned Dispensary in Clearwater
GŪD Essence opens in Clearwater, bringing fresh representation to the cannabis space as a Black woman-owned brand.
As Featured in BudsFeed: Jasmine Johnson
GŪD Essence CEO Jasmine Johnson featured in BudsFeed's 'How It Started' series on building a patient-first cannabis ecosystem.
Let's Talk Beyond "Marijuana" and "Hemp"
Cannabis is one plant with a spectrum of compounds — it's time we move beyond outdated labels.
After Years of Growth, What's Next for Florida's Marijuana Market?
Florida's medical marijuana sector faces a significant slowdown — what it means for operators and patients.
Cannabis & Consumer Choice
Why the best cannabis market is a marketplace — and how consumer choice drives quality and innovation.
Farm Bill 2.0: A Pathway to Innovation
The 2018 Farm Bill was a start — here's what Farm Bill 2.0 needs to unlock the next generation of cannabis innovation.
Cannabis Retailer GŪD Essence Planned For Closed Burger King
GŪD Essence is transforming a shuttered Burger King in downtown Jacksonville into a new dispensary location.
Jasmine Johnson: A Pioneer in Cannabis
Jasmine Johnson discusses blending hospitality with cannabis and building generational prosperity through GŪD Essence.
Jasmine Johnson: 5 Things I Wish Someone Told Me
Five counterintuitive lessons from leading a cannabis business — from real estate to banking to strategic patience.
Florida's Cannabis Boom Is Big Business
Jasmine Johnson is leading a different kind of cannabis expansion — one grounded in equity and community restoration.
Indica vs Sativa vs Hybrid
Understanding the differences between indica, sativa, and hybrid cannabis strains — and why terpene profiles matter more than labels.
From Green Essence Florida to GŪD ESSENCE
After eight years of preparation, Green Essence Florida has become GŪD Essence — a legacy reimagined.
Understanding Medical Marijuana
A comprehensive guide to qualifying conditions for medical marijuana treatment in Florida and beyond.
Your Guide To Understanding Cannabis
Cannabis 101 — everything you need to know about cannabinoids, consumption methods, terpenes, and safe use.
GEF Is Officially A Registered Nursery!
Green Essence Florida has officially registered as a Florida nursery — a major milestone toward applying for a MMTC license.